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Are you looking to sell your home fast?  Be careful not to overlook important details - real estate laws, rules and regulations can be complicated and making a mistake can be costly. Most people believe it is important to engage an expert to ensure their goals are met safely and quickly.

How do you decide how and when to market your house?  How do you set the stage for a sale? In the real estate business, it's called 'Staging' - showcasing the best aspects of a home to create interest to help you, the home seller, get top dollar. Homeowners who plan for their house to cause a maximum impact when it goes on the market for sale are the ones who can expect to generate the sale.

1. Exposure sells houses. Provide easy access to the property for agent showings and Open Houses. Allow a yard sign!  If you have hired a realtor, listen to and follow any special advice.

2. Price it right. The NUMBER ONE thing that will sell a house quickly is price.  If you price it right, it will sell. If you price it wrong, it won't sell.  It's that simple.   How do you price your house right? The agent you hire should have a good sense of what price will help sell your home sooner rather than later. As the owner, you are probably not objective, so give your agent free rein, within reason, to set the price. The broker will look at the average days a home in your neighborhood is on the market, how your home compares with regard to asking price in relation to others in the area, and its condition. Select a price carefully. Remember your price has to please three people: you, the buyer and - in particular - the bank's appraiser. The closer your price is to actual market value (the price that a knowledgeable seller will accept and a knowledgeable buyer will pay) the sooner it will sell. Be sure your price is realistic. Unrealistic prices are the major cause of old and unsold listings, those that cause potential buyers to wonder if something is wrong with the house and those that result in eventual below-market sales. Overpricing actually helps sell other competing houses by making those listings look like better values compared to yours. Why wait to reduce the price?  Start out "priced right" from the first opportunity.

3. Create an adjustable sales plan. Come up with a sales strategy, but make sure it's flexible. What's your initial asking price? How long will you insist on it before making a reduction? How much of a cut will you accept? What about after that? Having a plan in place will help you react quickly and will get your house sold.

4. Make room and inspect your floors, walls, kitchen, bathrooms and closets - because your buyers will.  It is critical that you, the homeowner, clear out as much furniture and knick knacks as you can!  This aspect is very important with regard to the home-showing and selling process.  Put your stuff in storage, give it to Goodwill, or have a garage sale.  However you can manage it, get the clutter out of the house - it will make your home more inviting to buyers. After you thought you cleared away the clutter, take out more!   Get it spare, open and fresh. What you want to do is open the house up - make it look spacious. People can picture their own stuff in your house when furnishings and clutter are reduced.  It really does help your home to show better and look more appealing to a buyer. Hallways and doorways, in particular, need to be clear and open.

As an example of how your clean and uncluttered house will appeal to buyers, spending just $400 to $500 on fresh landscaping can boost your home’s value by $1,600 to $1,800Spend another $300 on cleaning and de-cluttering your home and you could add another $2,000 or more to the sale price.

5. Go through the house and clear off ALL the horizontal surfaces especially the kitchen and bathroom countertops.  Throw away old papers and magazines and pack away knick knacks.  COUNTERS NEED TO BE CLEAR AND CLEAN ... plus you get a jump start on your packing!

6. A home should smell good. That means no noticeable odor - no pet scent, no stale cooking smells and no cigarette smoke. People just don't realize how much odor plays into the mind set of a buyer.  If potential buyers smell cat odor as soon as they walk in the front door, that could be all it takes for them to walk right back out again.  People who smoke or have pets become so accustomed to the smell, they don't notice it - ask a friend whose judgment (and nose) you trust to give your home the real sniff test. Don’t cook smelly or greasy foods, which linger in the house and remember that, if you have cats, to clean the litter box at least once a day. Keep any pets out of sight.

Remember the old story about the smell of baking bread or steaming cinnamon potpourri? Today it's a no-no. Ditto the scented candles and air freshener. If you just go through with Lysol before a showing, that won't help either.  Instead, get rid of scent problems at the source: scrub the house, have the air vents cleaned, replace old, smelly carpeting, and smoke cigarettes or cigars outside of the house.

7. Remember, most buyers do not want fixer-uppers. If the property needs work - dated wallpaper, ratty carpet, dirty walls - replace and paint NOW so that your buyer can just picture moving in.  Most people want a "turn key" project - that is, they turn the key in the lock and move right in to the clean, fresh home they just bought!   Also note that the more changes and expenses buyers calculate they'll have to make in the home, the more concerned they get and, accordingly, the more likely they are to move on to the next Open House in your neighborhood, leaving your house out of the running.

Beware of deferred maintenance. Buyers expect your home to be in decent shape. That means a roof that doesn’t leak, paint that isn’t peeling and household systems (heating, cooling, electric and plumbing) in good repair. If you’ve neglected your home, you face a tough choice. You’re unlikely to recoup much of the cost of your repairs in the form of a higher sales price, since buyers are unlikely to pay you a premium for maintenance you should have been doing all along. Yet not making the fixes may turn off buyers altogether. You need to decide which projects you should tackle before listing your home.

8. Does your potential market include families with young kids? If so, ask yourself, "Would I put my child down on this floor to crawl around the room?"  If not, you know what you have to fix. Likewise, as mentioned before, if your walls sport grimy smudges or handprints, it is certainly worth it to paint.

9. Non smoking buyers are much more sensitive to cigarette smells than smokers themselves. It is an unfortunate fact that having a smoker in the house also eliminates a lot of potential buyers. Many shoppers won't even want to tour a home if the owner is a smoker.  So, in order to have your buyer walk through the door and smell fresh paint and a clean house, please .... smoke outside while your home is being marketed.  The top dollar you get for the home will make the extra effort and hassle worth your while!

10. Make your home ageless. There's a difference between an old house and a classic home. If the house looks 40 years old with 40-year-old paint, 40-year-old appliances and 40-year-old carpet, that's a very hard sellKeep everything fresh, up-to-date and well maintained and you have a solid home in an established neighborhood.

11. People buy space and light.  If the whole house is dark, that could be a problem.  So ... open the blinds, turn on all the lights, add lights in rooms that are dark. And if Mother Nature isn't cooperating with your marketing efforts, use more flowers and things that suggest sunlight.

12. Get a home inspection AND a termite report. Most buyers will have a home inspection made, but ALL will require a termite inspection and report. Do it now and make any needed repairs before you put the home on the market. Depending on where you live, the service for a home inspection will probably run about $200 to $400.  When you hire your own home or termite inspector before you put your home on the market, you will be alerted to problems you didn’t know about, giving you a chance to fix them before they complicate - or ruin - a potential sale. If the repairs are expensive, you may face having to make a price reduction to compensate for the repairs, but that'll be better than having your home fall out of escrow and losing a good buyer.

13. Learn to love white walls. When it comes to walls, color is popular. The problem is that the next buyer might not like the same colors. Paint is a relatively inexpensive way to make a house look clean and fresh. And if you're going to repaint prior to selling, stick with neutrals. Despite the fact that it's more boring to live in, it's still an easier sale. And remember that white reflects the light best and makes rooms look their largest.

14. Take a close look at the carpet. Get the carpet shampooed to get out any stains or smells. If that doesn't work, replace it. Get rid of carpet that looks dirty, soiled, stained, and consider, if you can, wood or laminates as an alternative. They don't hold odors and are MUCH EASIER to keep clean. Wood laminates make the house look bigger and people love seeing the fact that the house has wood floors. Remember - buyers really notice the condition of floors. Hardwood should be polished and carpets shampooed or, if they’re in bad shape, replaced. Repair any broken tile or linoleum.

15. If you have a deer head on the wall, you might want to take it down and pack it up for the move. It could be a turnoff to some buyers. Likewise, play it safe with the books and magazines that are on display while the home is being shown. Anything provocative or controversial could possibly turn off buyers.

16. Replace deteriorating wallpaper. If wallpaper is peeling - especially in bathrooms - remove it and consider replacing it with a coat of paint. Go with a neutral or match the tile. Likewise, if the kids' rooms need a fresh look. That way, buyers are looking at the house, not your decorating skills. And it's easier for them to see their things in the space.

17. Sellers usually need to empty the closets of half the things inside.  Partially empty closets look roomy and  space sells. Do the same thing with kitchen cabinets. If you donate your extra clothes and surplus food to a shelter or food bank, you won't have to worry about moving it to your next home. Tidy closets and pantries also look bigger and more appealing to buyers.

18. Some sellers have used landscaping as a sales incentive and have sold their home FAST. Be warned that flowers can be expensive but they give the home a nice, softer feel. Showing your home on a budget? Go for less expensive bouquets, green plants or seasonal flowers from the yard.

19. Open the windows. If it's a cool summer day, have the windows open.  Conversely, if it's cold and dreary, light a fire in the fireplace.

20. Just because you have a neon pink carpet does not mean you won't find a buyer.  If your home is a clean, fresh, open showplace a buyer WILL snap it up - pink carpet and all. Putting colors and tastes aside, if a buyer comes in and the home is exciting and it's showy - even if your colors may not be as neutral as the buyer would like - they'll still think about making an offer.

21. Keep it clean. No dust, cobwebs or trash. People looking to buy a home are extremely observant and meticulous - they notice EVERYTHING.

22. Set your house apart. In one real estate study, potential buyers were shown many different houses in similar neighborhoods, all with similar features and amenities. The one that stood out was a home that had yellow roses on the dining room table. People not only remembered the detail, but they rated the home higher as a result.  You need to give your home a hook - something that makes it different in a positive way from the other houses for sale. Try to offer immediate possession, although move-up buyers may need more time.

23. You don't want the house to look so staged that it's artificial. What you want is for your buyer to walk in there and say 'I could put myself here.'

24. Offer incentives. Incentives can help shorten the sales cycle, but be careful. It can be a fine line between wanting to sell a house quickly and having it look like it's a fire sale. If prospective buyers get the idea that you're desperate to sell, they will try to get you to accept a bargain-basement price. Adding premiums, however, can help speed a house sale. A popular incentive offered to buyers is closing-cost help. Show flexibility in evaluating the need for special financing, perhaps through owner financing or VA/FHA. Offer extras that convey: freestanding appliances, pool table, swimming pool chemicals, washer/dryer, full cord of seasoned firewood, etc. You may keep some extras out of the listing and save them as added incentives for negotiations.

25. What about those "cash for homes" ads you see on telephone poles, matchbook covers, billboards and late-night TV? Houses sold this way are heavily discounted. You will sell your property quickly, but it will go cheap, most likely at a below-market price that really won't make you happy. If it's too good of an offer to be true, it IS too good of an offer.

26. Ask for company help. If you're relocating because of a job change or company transfer, you may be eligible for home-sale help from your employer or a relocation company representing your employer. Generally speaking, these buyouts are fair. An appraiser would appraise the property and the buyout would be for the suggested fair market value less a sales fee. The company would then put the home on the market with a local real estate professional. While that's a great deal for the home sellers, it's worth noting that many companies are scaling back on their relocation packages, so it may not be an option.

27. If time runs out and you end up having to move without selling your home first, consider renting it. Just be sure to strike a deal with the renters so your home will be available for showing. For example, if a home such as yours normally rents for $1,000 a month, offer a discount (say $750) in exchange for the renters making the house accessible for showings to potential buyers. The downside of renting a house that you're trying to sell is that its condition probably won't be as pristine as you or buyers would like. One way around this problem is to rent with an option to buy. Let people move in six months, pay rent and then close!

28. Don't forget the exterior!  From the sidewalk, check out your landscaping from your potential buyer's perspective.  Cut back overgrown shrubs, bushes and trees so that more of your home is visible from the street.  Plant colorful annuals in the flowerbeds and keep the lawn green and neatly trimmed.   Painting exterior doors and window trim can freshen your home’s look without the huge expense of a complete exterior repainting. Shine or replace worn door knockers and hardware. Replace or remove torn screens or damaged storm windows. Make sure exterior lights are working and have fresh bulbs - some buyers like to drive by your home at night to see how it looks.


Get rid of outside clutter - pick up toys, excess furniture and tools and anything else that may block pathways or access.  Give your windows a good cleaning and hose down outside walls and/or stucco - you want your house to look as bright and clean as possible.

29. Thinking about a major remodeling job, such as a kitchen update, a new roof or upgrades to an electrical system? Generally, you won’t get your money’s worth from these projects, but here’s what you should consider. Remodeling is for buyers, not sellers. Major renovations usually don’t pay for themselves, let alone add enough value for you to make a profit, so why would you want to go through the hassle and the expense right before you move? Concentrate instead on smaller fixes with bigger impact, and let your buyers remodel to suit themselves.




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